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01 July 2009 @ 05:55 am
NHL`s Panthers use football agent in ad campaign  

(PANTHERS, MARKETING, CAMPAIGN, SEASON, TICKET, WOULD)


CHICAGO (Reuters) - Drew Rosenhaus, a sports agent who typically battles with football team owners to get lucrative contracts for his clients, has been enlisted by the NHL`s Florida Panthers in a marketing campaign to boost season-ticket sales. "This is part of our new marketing campaign that`s launching next week," Panthers President Michael Yormark said in a statement Tuesday. "The premise of the campaign is that he`s been retained by Panthers` fans to renegotiate the season-ticket pricing." Sports teams have been hurt by the recession as fans cut back on spending at games or attend fewer ev... read more